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 Instruction to Authors

Manuscript Style and Format

Manuscripts should be written in English, double-spaced 12-point Times Roman font with one-inch margins on all four sides. Manuscripts should not exceed 20 8 ½ x 11 inch pages – this includes any explanatory supplementary materials. Authors are advised to use MS Word only.

Title page                         

The title page of each manuscript should include the article title; authors’ names, affiliations, addresses, and emails. The name of the corresponding author should be clearly indicated.


The page following the title page should repeat the title and then include a brief abstract of not more than to 250 words. Abstracts should provide a precise summary of your entire paper, not just your conclusions.


Up to six keywords that encapsulate the principal topics of the paper should be provided immediately after the abstract. The keywords should not include any of the words in the manuscript’s title.


Beginning with the INTRODUCTION, the text (or the rest of the manuscript) should immediately follow the abstract and the keywords.

Sections and Headings

Divide your article into clearly defined sections. Sectional headings must be short. The preferred format is for headings to be presented in bold format, with consecutive numbering. Subsections should be numbered 1.1 (then 1.1.1, 1.1.2, ….), 1.2, etc. (The abstract is not included in section numbering). Use this numbering also for internal cross-referencing: do not just refer to “the text”. Any subsection may be given a brief heading. Each heading should appear on its own separate line.

Figures, Tables, and Graphs

Figures, tables, and graphs should be inserted where they are discussed. They should be of clear quality, in black and white and numbered consecutively with Arabic numerals in accordance with their appearance in the text. Succinct and clear captions should be supplied for them.

Mathematical Equations/Formulae

All mathematical equations/formulae should be embodied in the text. Number consecutively any set of simultaneous equations/mathematical expressions. Equation number should be right justified. Put five dots (…..) midway between the end of the equation and the equation number.

Punctuation should not be used at the end of an equation. Mathematical symbols must be clearly defined. Present simple formula in the line of normal text where possible.


Citations in the text:

Authors should ensure that every reference cited in the text is also present in the reference list and vice versa. Avoid citations in the abstract. Citations in the text should follow the referencing style used by the American Psychological Association (APA).

For examples:

  • Kelly (2011) obtained similar results.
  • Ford & Cohen (2010) are the first scholars to address this problem.
  • Adams et al. (2011) develop a very simple and innovative procedure for solving the model. (This is for the case where there are three or more authors).
  • Usually companies evaluate customer contributions in terms of monetary value (Gulliman, 1977; Scmittein and Peterson, 1994; Boatwright et al., 2003; Fader et al., 2005; Homburg et al., 2008; Jen et al., 2009).

Authors can refer to the Publication Manual of the American Psychological Association, 5th Edition, ISBN 1-55798-790-4.

Reference list

Authors should adhere to the following style in listing references at the end of the manuscript:

References should be arranged first alphabetically and then further sorted chronologically if necessary. More than one reference from the same author(s) in the same year must be identified by the letters “a”, “b”, “c”, etc., placed after the year of publication.

Other reference formats are:

Reference to a journal publication:

McCarthy, Ian P., Lawrence, Thomas B., Wixted, Brian, & Gordon, Brian (2010). A multidimensional conceptualization of environmental velocity. The Academy of Management Review, 35(4), 604-626.

Reference to a book:

Coyle, John, Langley, John C., Jr., Gibson, Brian J., Novack, Robert A., & Bardi, Edward J. (2008). Supply chain management: A Logistics perspective. (8th ed.), Mason, Ohio: South-Western Cengage Learning, (Chapter 7).

Reference to a chapter in an edited book:

Athiyaman, Adee & Go, Frank (2003). Strategic choices in the international hospitality industry. In Bob Brotherton (Ed.), The international hospitality industry: Structure, characteristics and issues (pp. 142-160). Oxford, United Kingdom: Butterworth-Heinemann.

Reference to a web source:

Wayne, Evans S. & Blawatt, Sven (2010), The growth potential in managing supplier risk. [Online] Available: (September 1, 2010).

Submission of Manuscripts

Manuscripts may be made electronically via e-mail to or via the manuscript author centre at: